Norwegian Cruise Line has wrapped up its highly successful inaugural campaign called “Experience More of the World with NCL.” Over the course of six weeks, the world-renowned cruise company invited travel advisors on a virtual journey around the globe to discover key selling points of its most popular destinations.
The campaign was designed to strengthen travel advisors’ knowledge and help them confidently present NCL’s diverse offerings to clients. Covering top destinations such as Europe, Alaska, Asia, Hawai’i, Australia, New Zealand, and the South Pacific, the program attracted nearly 1,300 participants.
How the Campaign Worked
The six-week program was structured as destination-focused quizzes, where advisors collected virtual passport stamps after completing modules.
- Nearly 700 agents consistently completed weekly modules.
- Over 500 participants successfully filled their virtual passports with six stamps.
- Those who completed the challenge qualified for a prize draw to win an exclusive Norwegian Cruise Line cruise in 2026.
The lucky winners, announced last Friday, were Thomas Liardo from Cruiseabout Narellan and Amy Mortimer from Clean Cruising. Both will enjoy a special NCL sailing in 2026—one closer to home and one long-haul adventure.
Appreciation for Travel Advisors
According to travelweekly.com.au, Norwegian Cruise Line expressed gratitude for the overwhelming participation and enthusiasm. Beyond the quizzes, many advisors also joined weekly sessions on NCL’s Facebook Group, where they could earn additional Partners First Rewards points.
“Huge congratulations to Amy and Thomas! We can’t wait to welcome you onboard in 2026 to experience firsthand how Norwegian Cruise Line delivers more of what travelers want—more to see, more to do, more to enjoy, and more value. Thank you to all who joined the campaign. Your passion for cruising and eagerness to learn mean the world to us,” said an Norwegian Cruise Line spokesperson.
Norwegian Cruise Line: More Than Just Cruises
This campaign also highlighted the wide range of NCL’s offerings. The cruise line currently operates 21 spectacular ships sailing to more than 400 destinations worldwide.
Popular itineraries include:
- Mediterranean: sun-soaked coastlines, ancient culture, and authentic cuisine.
- Asia: a mix of historic wonders and vibrant modern cities.
- Alaska: breathtaking glaciers and dramatic wildlife encounters.
- Hawai’i: laid-back tropical escapes.
- Australia & New Zealand: natural beauty paired with cultural richness.
- South Pacific: exotic beaches and crystal-clear waters.
With such variety, Norwegian Cruise Line ensures there’s a dream vacation for every traveler—whether seeking relaxation, exploration, or cultural immersion.
Effective Marketing Strategy
In addition to the virtual journey, Norwegian Cruise Line provided practical marketing tools for advisors. Through NCL’s Marketing HQ, advisors could access destination flyers featuring:
- Detailed overviews of each destination.
- Lists of ships sailing in each region.
- Available departure ports.
- Comprehensive sailing schedules to match the right itinerary with the right client.
This shows NCL’s commitment to empowering its partners, giving them both knowledge and resources to grow their sales.
Why This Campaign Matters
The “Experience More of the World with NCL” initiative reflects how the cruise industry is evolving post-pandemic. Norwegian Cruise Line recognizes that well-informed travel advisors are key to regaining traveler confidence.
Here’s why the strategy worked:
- Engagement: Gamified quizzes made learning enjoyable.
- Community building: Weekly Facebook sessions strengthened advisor connections with NCL.
- Incentives: Real rewards, including cruises, motivated participation.
- Market expansion: With multi-region coverage, advisors can better serve global travelers.
Positive Impact on Travelers
While the campaign focused on advisors, travelers will benefit directly. With stronger knowledge, advisors can:
- Recommend itineraries tailored to each client’s needs.
- Highlight the unique value of NCL’s cruises.
- Deliver better planning experiences from start to finish.
Ultimately, choosing NCL means not just booking a cruise but securing a carefully personalized travel experience.
By officially announcing that Norwegian Cruise Line has wrapped up its first global campaign, NCL has proven its dedication to both its partners and travelers. More than 1,300 advisors participated, hundreds completed all modules, and two lucky winners will set sail in 2026.
Beyond luxurious ships, NCL offers more destinations, more experiences, more value, and more memories. This campaign underscores the company’s mission: to inspire the world to travel differently—through unforgettable journeys at sea.
The cruise industry continues to grow, and with initiatives like this, Norwegian Cruise Line is positioning itself as a leader in redefining global travel.
