Isabel Piñero, who chairs the family council of the Piñero group, says the idea of legacy extends beyond business records to the roots, culture and identity of the places where the family operates.
Family legacy and cultural stewardship
“Legacy is not only what we inherit,” she told a local media outlet. “It is what we do with what we have received and how we pass it on.” The Piñero García family draws its values from decades of interaction with local communities, she explained.
She adds that responsibility includes keeping the essence alive while allowing it to evolve for younger generations. “We see legacy as a living thing,” she said, emphasizing that preserving the past unchanged is not the goal.
According to Piñero, a deep bond with a place develops over time through listening and shared daily life. When that bond matures, the territory becomes part of the family’s own story.
“A territory is much more than a environment. It is the people, their stories, their customs, their cultural expressions, and their way of understanding life,” she noted. The family’s approach rests on respect and a willingness to contribute.
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Projects linking talent and territory
From this perspective emerged Cultura Viva, an initiative that aims to give name and structure to the family’s sensitivity toward local culture. The program seeks to recognize artisans, chefs and musicians, providing spaces where their work can grow.
One flagship effort is Atelier Yubarta at the Cayo Levantado Resort. The venue is intended as a hub where Dominican creators from various disciplines can meet, showcase their work and draw inspiration from the surrounding environment.
“Talent needs opportunities and places to express itself,” Piñero said. “We can play a beautiful role by opening our spaces to those who keep the cultural fabric alive.” The project highlights the unique identity of the Samaná region.
The family also supported the final of the PGA Tour Américas held in Playa Nueva Romana. Beyond the sport, the event featured a trophy created by a Dominican artisan and inspired by a Taíno cemí, as well as gastronomy that showcased Caribbean ingredients. The event also included the Show Matum, which brought Taíno history and island folklore to the fore.
In many ways, the Piñero approach resembles other Caribbean family enterprises that have turned tourism assets into platforms for local creators, proving that business and heritage can reinforce each other without compromising authenticity.
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The underlying belief is that protecting cultural expressions also safeguards collective memory. A song, a handcrafted object or a traditional celebration tells a story that helps people understand their origins.
When a generation receives that story, it can reinterpret it and pass it on, keeping the narrative alive. “Our role is to listen, respect and help those voices travel farther,” Piñero affirmed.
She concluded that the family’s contribution is not to define a place’s identity but to support the community’s own expression of it.
Through a network of workshops and exhibition areas, the program creates venues where Dominican artists can present new work to visitors and peers.